The Advocate: Sonia Jacobson

As Dress for Success Miami celebrates its 20th anniversary, meet the founder of the empowering mission.

If there is one thing Sonia Jacobson learned from more than a decade of working as an image consultant for Fortune 500 companies and high-powered law and accounting firms, it’s this: first impressions are huge. “In the first 10 seconds of any job interview,” Jacobson said, “you’re being judged and looked over.” It’s the kind of plain-spoken wisdom she has spent the last two decades imparting on the thousands of women she’s helped through Dress for Success Miami, which Jacobson founded after leaving her own career to enter the nonprofit world.


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